Web Survey Bibliography
In 2002, a Department of Commerce report titled, A nation online: How Americans are expanding their use of the Internet,1 sparked a discussion around the differences between Internet and non-Internet households – the digital divide. Recently, the debate has shifted to the broadband digital divide, which shows similar findings. Now that the number of non-Internet households seems to have stabilized, we need to consider the ongoing impact of Internet penetration in the U.S. with regard to online research. Looking at figure 1, we notice a rapid trend in Internet adoption up to 2001, then a slowdown and consolidation to 64% by Spring 2008. Data from the Pew Internet & American Life Project2 shows the same type of trend in Internet penetration, with the main difference being that Pew measures Internet adoption at a 'person' level, counting users who go online at least occasionally.
From these two sources of data, we can see how non-Internet households are not going to disappear anytime soon. Therefore we want to re-assess the contribution of non-Internet households to the final estimate of survey statistics, and whether we can afford to 'forget about' them.
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Web survey bibliography - Knowledge Networks (16)
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Choice of Content Presentation Mode in Web-Based Survey Administration; 2011; Osborn, L., Mansfield, W., Ramirez, C. M., Lacey, J. N., etc.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- The Decision Maker's Guide to Online Research; 2010
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Description of Within-Panel Survey Sampling Methodology: The Knowledge Networks Approach; 2009; Dennis, J. M.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Online Research: Painting a Truer Picture; 2008; Lewis, J.
- The business value of quality online research; 2008; Slotwiner, D.
- Assessing the Accuracy of Online Panel Research: A Toolkit for Decision Makers; 2008; Graham, P.
- Key Issues in Research Accuracy: Sources of bias and error in online research; 2008; Dennis, J. M., Callegaro, M.
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample ; 2008; Dennis, J. M.
- Standards questionnaire format; 2002